For small businesses, how much does local SEO really matter compared to broader keyword targeting? I’m managing a client who insists on competing nationally, but I feel their budget would be better invested in optimizing for local search results first.
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Local SEO is essential for small businesses because it targets the audience most likely to convert—those nearby. Google prioritizes relevance and proximity in local searches, which means you can often outrank bigger players in your region. I found https://www.linkedin.com/feed/update/urn:li:activity:7361973671273373696 helpful, as it explains how to leverage local citations, Google Business Profile, and reviews. National campaigns usually demand bigger budgets and longer timelines, which small businesses rarely sustain. With local SEO, the ROI is often faster and more measurable, since foot traffic and direct calls can be tracked. Once the local presence is strong, it’s easier to scale efforts nationally because you’re already building trust and authority in your niche.